Female entrepreneurs are carving out their own space in the male-heavy cannabis industry — and they’re doing it with style.
Until now, the stoner culture aesthetic has looked more like Cheech & Chong’s Up in Smoke or Seth Rogen’s Pineapple Express than something you’d find in lifestyle reads like Goop or Vogue.
But with legalization, pot is going mainstream. New fashion-forward accessories like sleek vape pens and hand-crafted ceramic stash jars are being created to appeal specifically to women, who represent a fast-growing market for weed.
Female entrepreneurs are savvy about marketing chic accessories that don’t scream stoner. They’re also ardent about getting the message across that as a woman, it’s OK to smoke up, even if you’re a mother.