An increasing number of people are looking for employment in the Canadian weed industry, a trend that is indicative of how the stigma surrounding cannabis appears to be eroding in the lead up to recreational legalization of the drug on October 17th.

Cannabis-related job searches on were four times higher this July than a year ago, according to a new report from the job site. In fact, in July 2017, searches for terms like “cannabis, marijuana and dispensary” accounted for just six of every 10,000 Canadian searches on Indeed — this July, every 26 of 10,000 searches include those three terms.

“Canadian cannabis is still a small corner of the labour market, but we noticed that every time there was significant news about the cannabis industry, the number of searches of cannabis jobs surged,” Brendon Bernard, an economist at told VICE Free.

The gradual climb in the number of people looking for cannabis jobs started in mid-2017, before jumping 50 percent at the start of 2018 — this leap, says the report, correlated to rising stock prices of a few large Canadian cannabis companies.


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